There are two Ikeas in Chicago. For most people that sentence doesn't contain a subject. But for lovers of awkwardly-named furniture solutions Ikea means everything. Well because there are two of them I kinda get the impression that the left hand doesn't know...well, doesn't even know there IS a right hand, let alone know what it's doing.
The other day I heard a commercial for the Ikea store bragging about how great their laminate flooring was. Great value (you can do a 20x20 room for $300!), durable and beautiful. In the next breath they say, "Already got hardwood floors? Cover them up with one of our area rugs."
What? Why can't Ikea get it's stories straight on hardwood flooring? Do they love it and think everyone should have it (WHAT A GREAT VALUE!) or hate it and think everyone should cover it with an area rug? Honestly, I refuse to talk to Ikea again until it decides how it feels toward hardwood flooring. I can't stand the lies.
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chris, chris, chris... fake wood: good. real wood: bad. this is the foundation of ikea's success. everybody knows that.